How Primark successfully digitised its distribution centre

About Primark

Primark, operating under the name 'Penneys' in certain regions, was founded in Ireland in 1969. Recognised worldwide, Primark is famous for offering textiles and homeware at competitive prices, with more than 390 shops in 14 countries.

In recent years, the brand has made significant advances in sustainability and ethical practices, adapting to the evolution of the industry and the demands of today's society.

The Challenges

Eliminating paper 

• The use of long tables printed on paper in a distribution centre with thousands of m2 affected efficiency and encouraged human error.

• The company's commitment to sustainability required a digital solution.

Finding the right partner 

• The solution's competitive price wasn't the only criteria.

• The partner needed to go on site and get to know the company's needs.

A close partner and an intelligent solution.

Beyond the competitive price, Primark was looking for a solution that would fit in perfectly with its operational profile. The supplier needed to visit the distribution centre to get to know it and understand its dynamics. This prior face-to-face assessment made perfect sense for Infraspeak, and the visit of its Customer Success Manager to the site was the start of a solid working relationship and trust between the two companies.

In addition, Primark wanted to invest in a platform that would not only solve the distribution centre's current problems, but could also be applied to the company's other operations and accompany its expansion. The way Infraspeak is designed and its powerful capabilities make it possible to fulfil this objective.

Within a few weeks, the positive effects of implementing Infraspeak were already being felt. The mapping of more than 450 assets was relatively simple and quick, and the facilitated communication between the distribution centre and the shops now allows for faster detection and resolution of problems and requests for materials or technicians.

In addition, the team's well-being has increased, because with preventive maintenance in full swing, there are fewer working hours and fewer headaches!